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Sept 28 (Reuters) - Philip Morris International on Thursday said it would be filing a premarket tobacco product application (PMTA) in the United States for its
IQOS ILUMA product in October.
The company at its investor day said that while the PMTA timeline
remains "hard to predict", it expects the launch of the ILUMA heated tobacco units towards the second half of its three-year forecast period of 2024 to 2026.
IQOS heats up packets of ground tobacco but does not burn them,
a process the company says potentially results in fewer health
risks than traditional smoking
A PMTA is required to sell new tobacco products in the United States, with manufacturers required to provide scientific data demonstrating a product is appropriate for
the protection of public health.
(Reporting by Granth Vanaik in Bengaluru; Editing by Nivedita Bhattacharjee)